Search Engine Optimization Methodology

Getting the Right Balance between Technology and Marketing

In order to successfully achieve Search Engine Optimization, you need the ideal balance between marketing and technology.

The technology side relies on links, programming knowledge and code optimization. Search Engines are constantly improving their search crawler (bot) methods, in order to provide the most relevant results to the user.

But search engine depend more and more on the quality of content and predictions about the user’s behavior. In a search for a specific product "ipod nano 8gb 3rd generation", the search engine will rank results that are action oriented or compare prices, above those containing general product information. This shows how marketing has shifted the balance on search engine optimization.

Emboodo brings together technology and marketing teams to create ideas, strategy and execution for the highest search engine rankings. Targets are determined for visitors, leads, sales and ROI (return on investment). Working co-operatively with tech departments, we advise your company on improvements to your website which will further your SEO.

Optimize Per Micro Segment

Sounds weird and wonderful? OPMS, or Optimize Per Micro Segments, has been our proven formula for success for over 5 years. This method allows you to optimize your website according to each product, solution or service offered by the company. By determining a tree of categories, sub categories, products and users region/language, a site hierarchy is created.

For example, if your target users are Online Corn traders from Mexico, then you could use the following tree: Spanish Online trading platform Commodities trading Corn Trading.

But what are the benefits?

Targets users with higher conversion rate. Users are becoming more sophisticated in their key phrases, entering a 3-4 keywords into the search box to find more relevant results. Optimizing the website to these keywords will bring visitors with higher conversion rate.
Pushing the Big Keywords. Competition on high volume search keywords is challenging, time consuming and often not very rewarding. Emboodo builds a pyramid with a strong foundation, starting with many targeted keywords and moving up step by step to the top of the pyramid where the high volume keywords are more achievable.
Business Intelligence and Analytics. Using OPMS methodology, we can analyze each section separately, so that you have better product and region results. We can even help you explore offline business and business development plans.

Do the job

Boosting your search engine results is like housework. There are many small tasks that need to be done on a daily basis. Consistency, repetition and discipline are required, which sounds tedious and boring. But the results aren't! Quickly, you will see that these characteristics are crucial for a successful SEO project.

Emboodo’s SEO methodology is unique and dynamic, constantly updating with advancements made to the search engine. Using our methodology, you can rest easy that finally your website is working for you.

To get a tailor-made SEO solution for your business, complete the form below:

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