Search Engine Optimization Methodology

Getting the Right Balance between Technology and Marketing

In order to successfully achieve Search Engine Optimization, you need the ideal balance between marketing and technology.

The technology side relies on links, programming knowledge and code optimization. Search Engines are constantly improving their search crawler (bot) methods, in order to provide the most relevant results to the user.

But search engine depend more and more on the quality of content and predictions about the user’s behavior. In a search for a specific product "ipod nano 8gb 3rd generation", the search engine will rank results that are action oriented or compare prices, above those containing general product information. This shows how marketing has shifted the balance on search engine optimization.

Emboodo brings together technology and marketing teams to create ideas, strategy and execution for the highest search engine rankings. Targets are determined for visitors, leads, sales and ROI (return on investment). Working co-operatively with tech departments, we advise your company on improvements to your website which will further your SEO.

Optimize Per Micro Segment

Sounds weird and wonderful? OPMS, or Optimize Per Micro Segments, has been our proven formula for success for over 5 years. This method allows you to optimize your website according to each product, solution or service offered by the company. By determining a tree of categories, sub categories, products and users region/language, a site hierarchy is created.

For example, if your target users are Online Corn traders from Mexico, then you could use the following tree: Spanish Online trading platform Commodities trading Corn Trading.

But what are the benefits?

Targets users with higher conversion rate. Users are becoming more sophisticated in their key phrases, entering a 3-4 keywords into the search box to find more relevant results. Optimizing the website to these keywords will bring visitors with higher conversion rate.
Pushing the Big Keywords. Competition on high volume search keywords is challenging, time consuming and often not very rewarding. Emboodo builds a pyramid with a strong foundation, starting with many targeted keywords and moving up step by step to the top of the pyramid where the high volume keywords are more achievable.
Business Intelligence and Analytics. Using OPMS methodology, we can analyze each section separately, so that you have better product and region results. We can even help you explore offline business and business development plans.

Do the job

Boosting your search engine results is like housework. There are many small tasks that need to be done on a daily basis. Consistency, repetition and discipline are required, which sounds tedious and boring. But the results aren't! Quickly, you will see that these characteristics are crucial for a successful SEO project.

Emboodo’s SEO methodology is unique and dynamic, constantly updating with advancements made to the search engine. Using our methodology, you can rest easy that finally your website is working for you.

To get a tailor-made SEO solution for your business, complete the form below:

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News and Blog

Hardwork and Dedication Really Does Pay Off!
21.TV is the official e-commerce site of the i Home Shopping Network. With over 5000 unique products and 15,000 pages indexed by Google, Emboodo’s challenge was to tackle each category and subcategory individually in order to increase organic traffic to the site.

With some good old-fashioned hard work, a long and tedious optimization process began. Emboodo utilized their unparalleled dedication and commitment to quality SEO together with a real understanding of their client’s needs and business model to achieve another successful result. 21.tv saw a 108% increase in organic traffic within 6 months and sales rose by a staggering 96% Now couldn’t your business benefit from boost like that?

Twitter
Over the past year we have seen Twitter grow dramatically in terms of its importance in SEO campaigns. Twitter has evolved from being just another social network to become almost a ‘real-time’ Search Engine. The team at Emboodo now works with Twitter as they would any other SEO tool, developing and maintaining effective profiles for our clients.

Emboodo know that tweeting regularly is crucial, as when people perform a search on Twitter, they search for what is available at that instant. The newer the Tweet, the more likely people will see it. In this way, Twitter can increase Alexa ratings, raise awareness of your brand and most importantly boost visitors to your site, resulting in leads and sales for your company.

Social Bookmarking SEO
Social Bookmarking is the latest craze in the world of Social Media - Digg, Reddit, Stumbleupon, Delicious – but how can Social Bookmarking SEO work for you?
Here at Emboodo, our Social Media Optimization team has been monitoring these Social Bookmarking Sites. Our ongoing research has allowed us to maximize the benefits of Social Bookmarking SEO and drive interested and relevant traffic to our client’s websites. Want to know how Social Bookmarking SEO can promote your website?