Managing your personal and professional reputation is not just an added benefit, but rather something that has become necessary. Before even interacting with a company or meeting a new person, it is common to check out what the virtual world says. If the results are negative, it is likely you will lose an opportunity before it even started.
So, how does reputation management work?
- Understand your brand. Start by closely monitoring your web presence. Set up mail and business intelligence alerts, and respond to conversations.
- Think about the user. Provide useful content, which will enhance users experiences.
- Be pro-active. Take control of your brand and develop media rich content to replace negative results on the web.
- Develop a corporate image. LinkedIn and other social networks are your property. Build a professional business page using keywords, set guidelines for employees, add events, post content and answer questions.
- Google is your friend. Work with Google not against them. Understand what search engines are looking for, and optimize based on that information.
According to Google Zeitgeist, Chatroulette was the fastest rising query in 2010.
Search also varies greatly by country. For example, the entire world was captivated by the World Cup, but some countries cared more than others:
At Emboodo, we understand the importance of monitoring search trends and keywords, so that our clients become early adaptors who utilize rising terms before they peak by utilizing advanced web analytics.
Of the various tools and resources we use, my two most favorite are:
- News and social alerts that I have set up to crawl the web and automatically notify me about specific trends and keywords
- Google Trends to find the latest hot topics and hot searches. Google details interest in the topics/searches by date and “hotness” level.
It is impossible to determine what the 2011 Zeitgeist will look like. Will a serious news story surpass terms such as Michael Jackson and Chatroulette, or will Snookie do something so outrageous that she makes the list?
Only time will tell, but one thing for sure is that we will be paying close attention and reacting to the trends. It should be an interesting and exciting year! Contact us for a free web consultation, and to start monitoring your web trends and keywords.
Aruba.com is the Official Aruba Government and Tourism portal and a high volume website. Emboodo just released a case study about the technology and performance based SEO methods that we utilize for the site.
Download the Aruba Case Study to learn more.
Facebook can be an excellent tool to build your brand and drive targeted traffic to your website. Creating a fanpage take about 5 minutes. However, creating a successful page takes a bit longer.
Facebook is somewhat limited in the options available to customize your page outside of the standard template – especially if you don’t have a huge budget to create a flashy welcome page. “Making lemonade out lemons” may be a tired cliche, but that doesn’t make it less true. Read the rest of this entry »
Popularity contests don’t end in high school. Rather, the importance of being popular stays with us through adulthood. Search engines understand the importance of being popular, and deem those sites more valuable.
Link building is an important method to build popularity (and thereby more traffic) for your site. However, in the same way that having 100 nerds like you means nothing whereas 1 friendship with a movie star can make you the most popular kid in school — not all links are created equal, and in the world of link building quality is much more important than quantity. Read the rest of this entry »
SEO and SMO tactics to bring traffic and results to your website.
2010 is already here and bringing new opportunities and advancements. These 10 easy to follow SEO tips will ensure you stay on top of changes and boost your online performance.SEO and SMO tactics to bring traffic and results to your website.
2010 is already here and bringing new opportunities and advancements. These 10 easy to follow SEO tips will ensure you stay on top of changes and boost your online performance. Read the rest of this entry »
You may have noticed that the subject of duplicate content has been a popular subject of debate in recent times. I aim to explain simply what duplicate content is, why it is best avoided and how to prevent your website being penalized by search engines. (By penalized I would like to point out I do not mean Google will remove your site’s index from its search results; rather it will filter out all pages other than what it deems to be the ‘master’ page.) Read the rest of this entry »
Social Bookmarking is the latest craze in the world of Social Media. You will probably have heard the names of some of the largest sites – Digg, Reddit, Stumbleupon, and Delicious. The popularity of these Bookmarking Social sites is big and on the increase, which is why anyone interested in SEO needs to understand how to make them work for you! So what exactly is Social Bookmarking SEO? Well, bookmarking is the practice of saving links to websites you would like to remember. Social bookmarking is making those ‘bookmarked’ websites available for others to view and follow. Read the rest of this entry »