Search Engine Marketing -> Online Press Release


Online Press Release

An online press release plays important role in search engine optimization and also has original value in creating company awareness, thereby generating sales.

SEO – PR is a term used in Google PageRank “link as votes” (a ranking evaluation algorithm). Once Google began to enforce strict guidelines on automatic link exchanges, link farms and irrelevant linking strategy, press releases became a valuable tool for linking strategy. How does it work? Google's PageRank algorithm can work to your benefit if your website receives incoming links or is mentioned in authoritative sites. These sites have a large number of pages, theme content is added to them daily and thus their PageRank is high. Having your content on authoritative sites is a cost-effective method to achieve greater search engine recognition, and of course higher ranking.

But what does this have to do with press releases? Press release is defined by Entrepreneur.com, as a public announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments (http://www.entrepreneur.com/encyclopedia/term/82372.html). It's not as easy as it sounds. A press release should include new, exciting and attractive developments in your company. Emboodo can help you inform readers and journalists about your company with text content, videos and Podcasts. We generate appealing stories that have a high likelihood of being picked up by journalists, industry blogs and information sites. We optimize your press release to search engines and distribute it to an exclusive set of online PR sources.

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