Why Should You Launch A Mobile App For Your Business?

Do you think a mobile-friendly website is enough for your business' digital marketing strategy? If you said yes, you are wrong. We are living a world where people spend more than 2 hours a day on their mobile devices. If you'd like to increase your brand awareness, you should consider launching a mobile app. Offering a high-quality mobile experience will help your target audience bond with your brand more efficiently.

Benefits Of a Mobile App

Mobile apps have countless benefits to businesses if they are used right. First of all, mobile apps are an excellent way to strengthen brand visibility and recognition. Each company is different and has different needs from an app. For example, if your customers complain about the bad customer service, implementing a customer support function into your mobile app can help your business boost customer satisfaction. Customer satisfaction is one of the most important components of a successful company. Because when the customer satisfaction is high, shoppers more likely buy from you. Likewise, if your company needs to drive more repeat business, you can create a loyalty program to keep your customers coming back. As you can see, there are many ways mobile apps can benefit your business.

Mobile App Markets

Mobile apps are not only for big companies like Walmart or Amazon. Small and medium-sized companies can benefit from the mobile apps as we mentioned above. Plus, competition for small and medium-sized business is relatively low. This might be a great opportunity for your company to stand out from the crowd. Google Play Store and Apple App Store are the two largest markets for the mobile app industry. But, there are many other app markets including; Windows Store, Amazon Store, BlackBerry World etc. If we consider there are more than 4 million apps on App Store and Play Store combined, understanding the dynamics of these platforms is essential for you to rank higher in app store search results. emboodo's highly experienced ASO team can guide you through our proven ASO strategies. If you are looking for ways to increase your app visibility, let's get in touch! Our international ASO team is ready to help your app rank higher in the app stores!