What Is App Indexing?
App Indexing is one of the most beneficial Google features that allows your app to appear on search engine result pages (SERPs). Mobile apps are quite different from websites. Google or the other search engines can index a website even if you don't make any technical developments or concerted marketing efforts. However, when it comes to mobile apps, the indexing process is different. To index an app and its content, it needs to be downloaded first. Due to this difference, we can think of a mobile application as a closed book until it gets indexed.
Firebase Mobile App Indexing
Firebase was acquired by Google in 2014. Put simply, Firebase is a mobile and web application development platform that allows your app to appear in Google search. In order to use Firebase app indexing, you need to set up Google Search Console and Google Analytics and verify the ownership of your website and mobile app. The next step is to make sure your website's content and all the links exist on your mobile app as well. Thus, you can take advantage of your already indexed website. Finally, follow the Firebase guidelines for IOS or Android devices to complete your mobile app indexing.
Benefits of Mobile App Indexing
Mobile App Indexing is a free service. But this is not the only reason for you to consider it. There are numerous advantages of taking advantage of mobile app indexing. Here are the top 3 benefits we put together for you: - First and foremost, it'll help you boost your app visibility on Google search for mobile. Consequently, your app's organic downloads will increase. - Secondly, mobile app indexing will help you increase user acquisition and user retention which are the most important metrics to measure your app performance. - Lastly, indexing your app will maximize the click-through rate (CTR) on Google search for mobile.
emboodo Mobile App Indexing
emboodo's expert project managers have extensive knowledge and experience in Google tools including Firebase. If you'd like to boost your app's visibility and popularity, let's get in touch.