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Explorium
Scaling high-value lead generation for a rapidly growing tech pioneer
Performance Snapshot
18x
Growth in Enterprise MQLs
11.5K +
Core Platform Pages visited per month
22
Personas, each with full B2B cycle
The Client
Explorium develops an enterprise data science platform that helps organizations enrich and activate external business data. As their embedded marketing partner, we led their digital marketing strategy and execution from SEO and paid media to content, creative, and demand generation.
The Challenge
Explorium needed to introduce a new category to enterprise buyers, build market credibility, and generate demand for a highly technical product, all while supporting rapid company growth and fundraising
Emboodo Approach
We built an integrated marketing engine combining SEO, paid media, content, social, creative, and sales enablement. Every campaign was aligned with business goals and optimized for enterprise demand generation
From Fragmented Channels to a Unified Growth Engine
What started as a fragmented set of channels became a unified marketing engine. Organic and paid worked together to drive visibility. Content earned credibility with technical buyers. And tight sales alignment turned every campaign into measurable pipeline. The result: compounding returns, scalable demand, and a marketing program that grew with the company.
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Name - Role
Our Process
01
Noam Peretz
Paid Acquisition Manager
Strategy
Explorium was scaling fast, fresh off a major funding round, and needed marketing that could match that pace. We started by mapping the full buying committee, not just the obvious technical users like data scientists, but the actual decision-makers: CMOs, RevOps leaders, and analytics heads who controlled the budget. That insight shaped the entire strategy. Instead of building one program for one audience, we built a multi-persona, multi-channel plan designed to engage every layer of the enterprise buying committee, from the technical evaluators to the executives signing the contract.
02
Netaly Reshef
Digital Designer
Design & Content
Enterprise buyers don't convert on slogans. They convert on substance. So we built a content and creative engine that earned credibility with sophisticated audiences. Long-form technical content for data scientists, ROI-driven business content for executives, and conversion-focused creative across paid channels. Every asset was designed for a specific persona at a specific funnel stage, then tested and refined based on engagement data. Social channels became a credibility amplifier; landing pages and content became conversion tools, each piece pulling its weight in moving qualified buyers down the funnel.
03
Hod Davidov
Paid Acquisition Manager
Performance
We worked side-by-side with Explorium's sales team sitting in on calls, reviewing lead quality, and refining MQL definitions in real time. That feedback loop meant every campaign was optimized against what was actually closing, not just generating clicks.
The results spoke for themselves: webinar registrations and content downloads climbed steadily, demo requests and meetings booked grew substantially, and enterprise MQLs increased 18x. Marketing was actively driving the pipeline that fueled Explorium's growth.
