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Polytex
How We Helped Polytex Break Into Competitive European Markets and Grow Inquiries by 84%
Performance Snapshot
84%
Increase in Marketing Qualified Leads (MQL)
3.6x
Increase in Sessions
157%
Growth in Sessions from Germany
The Client
Polytex provides smart automated uniform management systems used by hospitals, cleanrooms, food manufacturers, and factories, worldwide. With a strong product and established local operations, the next step was clear: grow their digital footprint across Europe and turn that visibility into qualified pipeline.
The Challenge
Polytex's digital presence in Europe wasn't keeping pace with their ambitions. While the company already had strong local operations, its digital presence in Europe lagged behind due to strong competition, market fragmentation, and varying distributor activity.
Emboodo Approach
We built a full-funnel, multilingual strategy combining paid acquisition, SEO/GEO, and localized content, all tied directly to lead generation. Every decision was made with MQL growth as the primary goal, and performance data drove continuous refinement across every channel.
In Under a Year, Polytex Expanded Its Digital Reach Across Europe
Through targeted paid campaigns, localized SEO/GEO, and multilingual content built for each region, Polytex quickly established a stronger presence in key European markets including 157% session growth from Germany alone. But visibility was only part of the story. A continuous optimization loop tracking user behavior, refining landing pages, and monitoring MQL quality by country, meant results grew significantly over time. By the end of the engagement, Polytex had achieved significant increase in visibility, engagement, and qualified pipeline, with an 84% increase in MQLs.
Emboodo's consistent, focused approach has delivered both strong lead quantity and quality. The effort and collaboration they bring translates directly into meaningful results.
Shimrit Marom - VP of Marketing
Our Process
01
Noam Peretz
Paid Acquisition Manager
Pinpointing the Right Audience
To start, we find out who our target audience is. We run a focused ABM process to identify who the decision makers are, what they're called in each country, and where they sit in the organization. To make sure we aren’t relying on assumptions, we're going to sync with sales early on to get real-world insights into who is actually making the calls. Once we have those roles mapped out, we'll build our funnel lists, focusing on quality over quantity with a relevance threshold of at least 55–60%. From there, we'll make sure we are speaking their language from day one by aligning our messaging directly to their pain points: efficiency, hygiene, sustainability, and cost control.
02
Eli Adry
CEO, RevTech Leader
Multi-Touch Campaign Execution
With the audience defined, we rolled out a layered campaign across Google search, display and LinkedIn. Each platform chosen for where it would have the most impact by region. At the top of the funnel, visually engaging content built awareness. Mid-funnel, testimonials and case studies built trust. At the bottom, high-intent keywords paired with purpose-built, industry-specific landing pages converted interest into action.
Campaigns were continuously tested and refined by vertical, ensuring messaging stayed sharp and relevant as we learned what resonated in each market.
03
Miriam Bouskila
Senior Organic Growth
Ongoing Leads Tracking
With campaigns live, we used Hotjar to track user behavior across landing pages, identifying pain points and refining design and messaging to improve conversion rates. On the lead side, we tracked MQLs by target country versus all other sources, feeding insights directly back into our paid campaigns and SEO/GEO strategy. The closer we tracked, the better we optimized. That ongoing loop is what drove consistent MQL growth over time.
