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Vonder
How We Helped Europe's #1 Co-Living Brand Scale Internationally with a Full-Funnel, Multi-Market Growth Strategy
Performance Snapshot
95+
Increase in Ranking for Branded Keywords
470
Keywords listed on first page of search results
1500
New Pages by Project End
The Client
Vonder is a global co-living property company with over 1,800 units across Europe, the US, and the Middle East. They came to us looking to scale internationally. They needed a partner who could help them increase visibility and demand generation.
The Challenge
Vonder needed to build visibility, drive demand, and generate qualified leads across markets that each had different competitive landscapes, search behaviors, and seasonality. They also needed messaging and positioning that captured the brand's unique community-driven lifestyle and differentiated it as more than just 'furnished apartments' but actually a lifestlye living brand.
Emboodo Approach
We built a localized, full-funnel growth strategy around a single goal: make Vonder the most visible and trusted co-living brand in every market they operate in.
That meant aligning organic visibility (SEO, GEO, and AI search), paid media campaigns (Google, Meta etc), and content into one unified strategy. With sales and MQL goals at the forefront, we worked closely with Vonder's sales team to make sure marketing generated the right traffic that converted into bookings and revenue.
From Invisible to Industry Leader Across Multiple Markets
Through localized organic strategy, paid campaign optimization, technical upkeep, and community-driven content, Vonder went from limited visibility to dominating their category across key international markets. 470 keywords ranking on the first page. A 95+ position lift for branded terms. 1,500 new pages built to serve each market. Localized paid campaigns tuned to seasonality. All of this brought stronger visibility, qualified demand in every market, and a digital presence built to keep growing.
Since starting our localization strategy, we're ranking first for the terms that matter most to us. I'm very happy with the results.
Tal - CCO
Our Process
01
Miriam Bouskila
Senior Organic Growth
Multi-Market Localization Strategy
User experience and market relevance were Vonder's top priorities, so we started by researching each region to understand local search behavior, competitive dynamics, cultural language, and seasonality.
That research shaped everything. On the organic side, we discovered that while "co-living" didn't strictly match Vonder's lifestyle-driven product, it was the highest-intent keyword for their target audience - especially in London. So we built our SEO/GEO foundation around it.
In parallel, we launched localized campaigns across Google and Meta, tailored to each market and tuned to seasonal demand.
The result: a unified strategy where organic and paid worked together to increase visibility and bring qualified demand across every region.
02
Ivan Davidson
RevTech Developer
Technical & Core Web Vitals
Working on Vonder's website presented a unique challenge, as it was a complex site deeply integrated with a third-party property inventory platform where every structural change required dev team intervention. However, by building a strong relationship with the Vonder UX team, we successfully implemented crucial changes to weave our target core keyword "co-living" across the site, from copy and metadata to headings and breadcrumbs. This project also demanded intensive technical coordination, particularly with the development team, as we optimized sitemaps to reduce indexed pages on Google's database. Ultimately, our combined efforts dramatically improved Core Web Vitals, from boosting page speeds to finding the perfect balance between high-quality imagery and compression. Faster, more accessible pages didn't just rank better. They converted better, helping turn campaign and organic traffic into inquiries.
With the entire team united behind our goal to rank number one for co-living, we achieved an incredible feat, climbing from a ranking of 100+ to the top of the search results within just ten months.
03
Maya Kerklies
Content Specialist
Ongoing Content Creation
When we finally had the site set up for success, we were able to shift our focus to content. Vonder is a company that prioritizes community, and their magazine needed to reflect this, both in terms of topics covered and their vibe. The magazine needed to provide content that supported and enhanced the brand, as well as boost the site's traffic and visibility in organic search. We put an emphasis on quality, evergreen content, all the while collaborating with the Vonder marketing team to get it right.
The magazine became more than a traffic engine, it became a lead-nurturing asset. Combined with our paid campaigns and ongoing organic growth work, it gave Vonder a content layer that supported every stage of the buyer journey, from first discovery to final booking. Today, the magazine has over 300 pieces of content and is shared across Vonder's website and social channels.
