Tracking Your Influence: When Results Matter

After completing your work, sending it out to your counterparts, and seeing the content you’ve so meticulously created published on their site, it’s time to monitor the performance of your work. You want to be sure that the content you worked so hard in creating is delivering results. When all is said and done, you need to be sure that the content you put out there is alive and well on the internet, so to speak, so that it can continue to drive results and boost your rankings over a sustained period of time.

Why it Matters: Making Your Impact

While it’s incredibly important to ensure that you’ve completed all the other necessary steps regarding creating and getting your content successfully published online, your work as a digital marketer is never done. Even after the proper completion and distribution of the content you’ve created, you’ll need to make sure that it’s working in the way that you’d like for it too. Thus, you’ll need to make sure that your content is still functioning properly on the site that you partnered with to distribute your content so that you can measure your impact long-term and keep checking in on the site--you want to be sure that the content is live, functioning, and working its best to benefit you and your business.

Our Process: How It Works

We’ve shared with you insight regarding all the previous steps of our content generation and distribution process: from creating relevant, specific content with optimal keywords implemented, to writing something interesting, to reaching out to business partners, to distributing and publishing your content. However the final step in this process is easily one of the most important steps to take: you’ll need to keep track of the pages you’ve submitted your content to once they’ve been finalized to ensure that everything is working properly and creating results for you. You need to be sure that the pages you’ve put all this effort into conceptualizing will continue to drive traffic and results for your site. You’ll want to continuously keep an eye on this page to ensure that the page is still live, functioning, and continuing to direct traffic to your site. It’s important that the page has functioning links and images, no major site errors (such as 404, 505, etc.), and it’s running smoothly. This way, keeping a constant, watchful eye on your site, you can be sure that the content is continuously helping your site to achieve optimal, long-term results.