What is YouTube Marketing?

Did you know publishing ads on YouTube is a great way to reach your target audience? In general, we refer to the advertisements published on YouTube as YouTube Marketing. YouTube is the most popular video website with over 30 million daily visitors.

Why Should You Get Into YouTube Marketing?

As of 2018, internet users performed more searches on YouTube's search box than Google. This means YouTube has become a search engine that is as important as Google in today's digital world. If you are one of those people who skip the ads on YouTube while watching a video you might think publishing ads on YouTube is pointless. But, you only pay for the ads that are watched or clicked by your target audience. Plus, you have the option to show your ads to the exact people you want to reach. Let's explain this with an example. Imagine you own an online boutique that sells prom dresses. In this case, displaying your ads to a 35-year-old male is pointless, right? YouTube gives you the option to show your ads to people who are interested in what you have to offer. Therefore, displaying your boutique's ads to 18 to 19-year-old female users would be more appropriate. Also, you can track the performance of your ads with the free YouTube Analytics tool.

YouTube Ad Types

There are several types of advertising options available on YouTube, such as display ads, overlay ads, skippable video ads, non-skippable video ads. Bumper ads and sponsor ads are the main kinds. You can choose the one that suits your needs depending on your budget and marketing goals.

Emboodo YouTube Marketing

Emboodo has been in the digital world for more than 15 years. Our global team has extensive knowledge and experience across different industries. If you have questions about YouTube Marketing or you are not sure which YouTube advertisement type you should go with, give us a call now!

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