Keywords to Pages: Putting the Pieces Together
Now that you know a bit more about SEO and keyword research, it’s important to understand the next element of making your impact: keywords to pages research. Finding high-traffic, highly sought after keywords can of course help with your initial SEO rankings, but the keywords used need to accurately describe the landing page that people will reach. You don’t want to draw users in with powerful keywords, only to have them exit your site right away if the content on your site is not relevant to the keywords they searched for. You want the keywords to be as descriptive and accurate as possible, along with having a high search volume, for optimal results. Therefore, it’s important to ensure that the keywords used to bring consumers to your site from within search engines match well with, and are directly correlated with the content they will land on. Keywords to pages research is the process of tailoring the relevant, high volume keywords to the appropriate, most pertinent URLs within your site. This way, once consumers will search for these powerful, high volume keywords, they will arrive to your site and stay on your site longer, because the content they’ve reached is directly applicable to their search. This will lead to much greater conversion rates, because people will arrive to the most relevant content they desired from within the search engines: your site. The more you can do this, the better--and the strong the connection between the keywords and your site will become. Thus, keywords to pages research is another important process within our SEO process, as it makes sure that the keywords are highly relevant for the pages they’re directing consumers to.
Why it’s important: Specializing Your Content
In order to further optimize the pages to tailor the web traffic to our specific, relevant audience, we must make sure that the keywords we researched match with each specific page. Finding the right keywords through keyword research is a delicate process. Finding the right pages within your site to implement these keywords within your site is equally as important. The more specialized your keywords are, the more important it is they have a strong relationship to the page they are connected to. You also must make sure that these keywords are prevalent within the page--if they are incorporated in the meta title, meta description, and within the body text of the URL, this is ideal. The keywords utilized for each page within your site for optimal results must be specific, relevant, and have a high search volume, so that they will achieve the best, biggest outcome within search engines. You will have a very specific target audience, and the pages within your site that are being targeted must be as relevant, informative, and specific to what the users are searching for as possible. As such, we focus these keywords so that they are directly correlated with and connected to the pages that we intend to promote for optimal results. The relationship between the specific, sought-after keywords and the pages in which we will use them to promote must be as strong as possible. When we take time to assess which keywords are best to promote which specific pages within your site through keywords to pages research, we can achieve optimal results, to form a strong, powerful link between the two.
How it Works: Our Method
After our initial keyword research is conducted, we must make sure that the keyword research we conduct that is relevant for the specific page within your site your site that we want to promote, as well as for your website in general. We’ll execute a thorough, comprehensive sitemap to ensure that every page, sub-page, and everything in between within your site is accounted for. This way, we can be certain that we will drive traffic to each and every page within your site through implementation of the desired keywords we want to promote. We work with you and your site to create a plan that works best for you and your needs, and what you want to accomplish. Depending on the current state of your site, we’ll act accordingly. For example, if your site is more basic, with fewer URLs, we might use more broad keywords with a higher search volume to drag more potential customers in. If, on the other hand, it’s a more complex, in-depth site with many sub-categories and URLs, we’ll use more specific, distinct keywords so that people will reach these hard-to-find pages that you’ve been having trouble driving traffic to. Whatever the case may be, we’ll perform specific, thorough keywords to pages research to suite your needs in order to ensure that the keywords we want to promote are strongly correlated with the most accurate, well-suited material within your site.