In recent years, people tend to use mobile devices more often than desktop devices for surfing the web. This has caused major changes in the world of the internet. Digital marketing has no choice but to evolve around these trends. The most noticeable trend we can see is the increasing number and variety of mobile applications. In our daily lives, we perform most of our day to day activities through our smartphones via mobile applications. From being social to shopping for groceries, there is an app for almost anything. As wearable technology devices grow in popularity, mobile apps are gaining more and more in importance.
What Is App Store Optimization (ASO)?
App Store Optimization (ASO) is the strategy of optimizing mobile apps for the goal of gaining a greater position in the app store search results.
Why Is App Store Optimization (ASO) Important?
According to Statista, there are 2.8 million apps available for Android users. Apple's App Store follows Google Play with 2.2 million available apps to download. Considering the high competition in the mobile app industry and over 4 million apps, ASO is a wise investment. Why? Because ASO helps to increase your app's visibility. Needless to say, more visibility will bring more organic downloads. Plus, ASO practices will lower your acquisition costs and ensure a steady income.
How To Do App Store Optimization (ASO)?
The process of ASO is similar to SEO practices. The main steps are keyword research, onsite & offsite optimizations, and monitoring. You can learn more about app store optimizations from the post below.