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Back to Basics: 301 Redirects

Creating 301 redirects for any website changes is one of the fundamental SEO practices to ensure your pages stay indexed in search engines and keep their link juice.  Matt Cutts has decided to start creating longer more informative videos, and his first was a great refresher on 301 redirects. 301 redirects are an integral part …


What does Google Plus mean for SEO?

Google + is hoping to be the next big social thing.  Whether it will succeed or not is up for debate (and unsurprisingly has been debated all over the world).  I found Tom Anderson’s prediction that both social networks will survive and keep different niche purposes interesting (although maybe I am biased because the MySpace …


The end of an era (for checking Yahoo backlinks)

Yahoo has been threatening to shut down Yahoo Site Explorer for quite awhile now, and later this year it will officially be shut down. What does this mean for Search Engine Optimization? Yahoo Site Explorer, has been one my preferred methods for checking back links because it gives far more detail than Google.  Yahoo claims …


Find the missing clues to keyword research

Yahoo Clues has been around since 2010 as a keyword tool for Search Engine Optimization.   The tool gives deep demographic information about search trends for popular keywords.  Yahoo recently revamped the tool, adding more capabilities and making it more useful for SEO keyword research.  Below is a breakdown of how it works and why you should …


Why SEO for multimedia matters

They say a picture is worth a thousand words.  Images not only enhance your site by adding color and a pretty picture, they are also important for SEO. In the past year, Google has begun incorporating videos and images into SERPs (Search Engine Result Pages), and giving them more and more importance. Today, Google began …