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Google Site Plugin For WordPress

Google Site Plugin For WordPress

A new tool for our SEO toolkit. Google’s Webmaster tools are among our most practical and enjoyable working tools. Whether it’s Search Console, Analytics, Adsense, PageSpeed Insights, Tag Manager, or Optimize, our digital marketing goals are always driven by the most relevant and accurate answers received from these tools. And while...

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What is the point of a blog

What is the point of a blog?

Smart content marketing explained. Rebecca Tomasis, Emboodo Content Writer If you have ever found yourself asking, ‘What is the point of a blog?’ and ‘why does my business need one?’ this might be just the article for you. In this post, we are going to address why blogs are so...

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So what is this SEO thing

So what is this SEO thing?

Chen Reznik-Moran, Emboodo’s content writer My company’s business is digital marketing, specializing in social networks (such as Facebook and Linkedin) and SEO. SEO is Search Engine Optimization, which means – reaching a high location in Google’s search results. In order for a business to be successful it has to be...

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Why SEO is Like Training for Marathon

Running is Da Best, or Why SEO is Like Training for Marathon

Chen Reznik-Moran, Former Emboodo’s content writer I’m a runner. Not a professional one, and not planning on being one, but I love running, and I’m currently doing it 3-4 times a week, just recently ran my first half marathon. I’m also a content writer and an SEO project manager, and...

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SEO Writing’s block

SEO Writing’s block and how to deal with it

Chen Reznik-Moran, Emboodo’s content writer When I used to write just personal blogs, poems or short stories, everything was quite easygoing and flexible. I could have written about anything that comes to mind, and if I got stuck I just put it aside and continued later – or not. But...

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Magic Of SEO Content Writing

Magic of SEO Content writing

Chen Reznik-Moran, Emboodo’s content writer Ever since I can remember myself I was a writer. Yes, not only did I love writing, I was a writer. Because a writer doesn’t study how to be one, of course, you can always improve your writing abilities and learn how to do a...

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Back to Basics: 301 Redirects

Back to Basics: 301 Redirects

Creating 301 redirects for any website changes is one of the fundamental SEO practices to ensure your pages stay indexed in search engines and keep their link juice.  Matt Cutts has decided to start creating longer more informative videos, and his first was a great refresher on 301 redirects. 301...

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What does Google Plus mean for SEO

What does Google Plus mean for SEO?

Google + is hoping to be the next big social thing.  Whether it will succeed or not is up for debate (and unsurprisingly has been debated all over the world).  I found Tom Anderson’s prediction that both social networks will survive and keep different niche purposes interesting (although maybe I...

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The end of an era (for checking Yahoo backlinks)

The end of an era (for checking Yahoo backlinks)

Yahoo has been threatening to shut down Yahoo Site Explorer for quite awhile now, and later this year it will officially be shut down. What does this mean for Search Engine Optimization? Yahoo Site Explorer, has been one my preferred methods for checking back links because it gives far more...

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Find the missing clues to keyword research

Find the missing clues to keyword research

Yahoo Clues has been around since 2010 as a keyword tool for Search Engine Optimization.   The tool gives deep demographic information about search trends for popular keywords.  Yahoo recently revamped the tool, adding more capabilities and making it more useful for SEO keyword research.  Below is a breakdown of how it...

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Why SEO for multimedia matters

Why SEO for multimedia matters

They say a picture is worth a thousand words.  Images not only enhance your site by adding color and a pretty picture, they are also important for SEO. In the past year, Google has begun incorporating videos and images into SERPs (Search Engine Result Pages), and giving them more and...

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