A new tool for our SEO toolkit. Google’s Webmaster tools are among our most practical and enjoyable working tools. Whether it’s Search Console, Analytics, Adsense, PageSpeed Insights, Tag Manager, or Optimize, our digital marketing goals are always driven by the most relevant and accurate answers received from these tools. And while...

Smart content marketing explained. Rebecca Tomasis, Emboodo Content Writer If you have ever found yourself asking, ‘What is the point of a blog?’ and ‘why does my business need one?’ this might be just the article for you. In this post, we are going to address why blogs are so...

You all remember this story. As Snow White has grown older and has become much more beautiful, the mirror’s daily answer to the Evil Queen’s daily question was changed, to her dissatisfaction. The Evil Queen expected it to say that “You’re the fairest of them all” as usual, but this...

Chen Reznik-Moran, Emboodo’s content writer My company’s business is digital marketing, specializing in social networks (such as Facebook and Linkedin) and SEO. SEO is Search Engine Optimization, which means – reaching a high location in Google’s search results. In order for a business to be successful it has to be...

Chen Reznik-Moran, Former Emboodo’s content writer I’m a runner. Not a professional one, and not planning on being one, but I love running, and I’m currently doing it 3-4 times a week, just recently ran my first half marathon. I’m also a content writer and an SEO project manager, and...

Chen Reznik-Moran, Emboodo’s content writer When I used to write just personal blogs, poems or short stories, everything was quite easygoing and flexible. I could have written about anything that comes to mind, and if I got stuck I just put it aside and continued later – or not. But...

Chen Reznik-Moran, Emboodo’s content writer Ever since I can remember myself I was a writer. Yes, not only did I love writing, I was a writer. Because a writer doesn’t study how to be one, of course, you can always improve your writing abilities and learn how to do a...

Creating 301 redirects for any website changes is one of the fundamental SEO practices to ensure your pages stay indexed in search engines and keep their link juice.  Matt Cutts has decided to start creating longer more informative videos, and his first was a great refresher on 301 redirects. 301...

Google + is hoping to be the next big social thing.  Whether it will succeed or not is up for debate (and unsurprisingly has been debated all over the world).  I found Tom Anderson’s prediction that both social networks will survive and keep different niche purposes interesting (although maybe I...

Yahoo has been threatening to shut down Yahoo Site Explorer for quite awhile now, and later this year it will officially be shut down. What does this mean for Search Engine Optimization? Yahoo Site Explorer, has been one my preferred methods for checking back links because it gives far more...

Yahoo Clues has been around since 2010 as a keyword tool for Search Engine Optimization.   The tool gives deep demographic information about search trends for popular keywords.  Yahoo recently revamped the tool, adding more capabilities and making it more useful for SEO keyword research.  Below is a breakdown of how it...

They say a picture is worth a thousand words.  Images not only enhance your site by adding color and a pretty picture, they are also important for SEO. In the past year, Google has begun incorporating videos and images into SERPs (Search Engine Result Pages), and giving them more and...