While you may have initially created an impressive website, ongoing updates and new features from platforms like Google, WordPress, and PHP mean that there is always room for improvement. Conducting a thorough audit of your website across various areas is the best way to stay ahead of the competition.

This is a broad overview of the way that I generally conduct a tech SEO audit as a digital marketing specialist within our SEO company in Israel. It can be broken down into three main categories, which are further broken down into more specific sections:

1. Content/url/domain issues.
   1. 404 pages
   2. Broken links
   3. Bad redirects
   4. Canonical Issues
   5. Meta title/description/h1
2. Page speed/ Content load
   1. Sub-optimal media size/filetype
   2. Heavy js/css/html
   3. Render blocking content
3. Backend CMS Issues
   1. Plugins
   2. Configuration issues
   3. Caching issues

Content

Content-related problems like broken links, bad redirects, and meta tags are critical and can impact other areas. To analyze these issues, I use tools like Ahrefs or SEMrush, which employ crawlers to assess the content and structure of my website. By performing regular tech SEO audits, I often discover numerous fixes that optimize my site.

Page Speed

Once the content audit is complete and I have documented the issues with suggested fixes, I move on to the page speed audit. Using tools like Google’s Lighthouse, I review how efficiently my site’s resources load. This report quantifies the time savings achievable through the recommended fixes and suggests plugins to optimize images and code. The Lighthouse report also incorporates the latest Google features for better SEO performance.

Backend CMS

The final stage of the audit involves analyzing the backend. This step is typically done last since any fixes found in the previous audits are implemented in the backend. Using the built-in site health auditing tool provided by most content management systems (CMS), I address recurring suggestions and fix issues directly. I then proceed to update plugins and themes, which should be regularly checked to ensure optimal performance. I advise against automatic updates to avoid potential site corruption. Finally, with everything up to date, I begin implementing the fixes for the previously identified issues.

At Emboodo, B2B digital marketing in Israel is our specialty, and sharing our know-how is part of our mission. By following these user-friendly steps in your tech SEO audit, you can conduct a comprehensive audit of your website, addressing content, page speed, and backend concerns, resulting in an optimized and competitive online presence.