What is Remarketing?
Have you ever felt like a website is stalking you while surfing the web? If you think it's just a coincidence, you're wrong! The reason it happens is remarketing. Remarketing is a popular digital marketing strategy that lets you show your ad to the people who already visited your website but didn't make a purchase. Google and Facebook are the two major platforms that provide this handy and powerful feature.
How Remarketing Works?
You can start running your remarketing efforts by implementing the codes you get from Google or Facebook to your website. If you'd like to target a specific group of people, you can create separate lists for these groups. Let's say you have a website that sells shoes. You can identify the visitors who came to the sneakers category and show them sneakers related banners instead of showing the entire shoe categories.
Why Should You Invest in Remarketing?
First of all, remarketing helps you keep in touch with your target audience. This will help you increase your brand awareness. Also, the majority of marketers believe that consumers need to see an ad multiple times before they make up their mind to buy a product or service. Secondly, you can increase the conversion rates. Because your potential customers will most likely remember you when they need a product or service you offer. Another reason to invest in remarketing is the lower cost per conversion. In many industries, clicking on a remarketing ad has a lower CPC.
How emboodo Can Help You With Remarketing?
emboodo is a worldwide digital performance agency. Our highly experienced project managers not only help you with increasing conversion rates but also consistently looking for opportunities to grow your business. If you want to optimize your remarketing efforts, let's talk!