What is Search Engine Optimization?

Let’s start from the end. Every site needs SEO services, and your site is certainly no exception. Search Engine Optimization (S.E.O. for short) is exactly what it sounds like--optimization of a website within prominent search engines, such as Google, Yahoo, or Bing. [It’s a strategic method that combines both on-and-off-page optimization, dramatically changing how your site--and thus, your company--appears within a search engine.] No matter how great your company’s website might be, this won’t mean anything if users can’t find it. That’s where emboodo comes in. [Although this might sound simple, SEO involves a tactical strategy that combines link building, implementing strategic, sought-after keywords, and writing relevant, engaging text in order to improve your site’s appearance and ranking within search engines, so that your site will soar to the top of the search results.] This makes it much easier for people to find your website via search engines, and helps to get more people to your site--hopefully, to convert these browsers into long-term customers.

Why exactly does SEO matter for me and my business?

It’s quite simple: we live in a digital world. The majority of our online experiences now begin with a search engine. Putting it simply, search engines have evolved over the years to become an indispensable tool for just about everyone browsing the internet. While some marketing managers simply focus on how their site looks, it won’t matter what it looks like if no one can find it. Statistically speaking, most people won’t even look past the first page of a search engine’s results. So clearly, rising to the top of these search engine results can have an enormous impact for you and your website. The higher you rank within search engines, the more people will be able to find, utilize, and become customers for your site. Therefore, by improving and optimizing your ranking within these search engines, this will inherently lead to better web traffic, higher conversion rates, and more revenue and profit for your business.

How exactly is EMBOODO involved in this SEO process?

We’re thought you’d never ask! We at emboodo utilize an advanced, highly curated strategy for our approach to SEO that’s ever-evolving, as search engines evolve and as our individual clients’ needs vary. We work closely with clients all over the globe to adhere to precisely what they’re looking for in order to help them soar above and beyond their expectations. Our team’s current method of SEO starts with keyword research, the initial step, and transcends all the way through implementation and finalization. Specifically, our approach includes several highly curated steps that have been perfected by our team over the years, combining keyword research, keywords to pages research, on-page optimization and link-building strategy, followed by our analysis and campaign monitoring for perpetual improvement. We know that even if you’ve met your goals, you can always reach new ones. Through the combination and application of these long-established steps in our process, we can ensure that we will continue to better your site’s rankings, traffic, and results.