Domain Information Don’t change your WhoIs information or search engines will think your website has changed owners, and it may effect your ranking. Timing If possible, migrate your site in stages – first the site and then the redesign. If your website is seasonal, migrating during off-season is recommended. This will also reduce the possibility of a server performance crisis. Post Migration Completing the actual migration does not mean that your work is completed. Use the following methods to identify potential problems and fix them:
- Closely monitor your site on search engines, web analytics and your server logs.
- Use statistic tools to check and compare pre and post launch traffic.
- Monitor crawl errors such as 404 pages for signs that something went wrong, and that you are missing traffic because an old page is not properly linking to a new one.
- Keep both the old and the new site verified in Webmaster Tools.
- Watch search engines to ensure the new pages are properly being indexed.
- In order to prevent any confusion, maintain control of your old site domain for a minimum of 180 days.
This article covers the basics of what is involved to ensure safe SEO migration of your site. If implementing these elements yourself seem overwhelming or confusing, contact Emboodo for a free consultation of how we can help ensure your site migration is a smooth and safe transition.