What does Google Plus mean for SEO?

What does Google Plus mean for SEO
What does Google Plus mean for SEO

What does Google Plus mean for SEO?

Rebecca Tomasis

Google + is hoping to be the next big social thing.  Whether it will succeed or not is up for debate (and unsurprisingly has been debated all over the world).  I found Tom Anderson’s prediction that both social networks will survive and keep different niche purposes interesting (although maybe I am biased because the MySpace founder was my first “online friend”). Does Google + have SEO potential? In a word, yes! Google has been giving increasing amounts of importance to social elements for years already.  Below are just a few of the ways how Google + may effect search:

  1. Google + posts and comments have already begun showing up in SERPs (Search Engine Result Pages).   Now that Google is losing Twitter as part of their real-time results, Google+ posts are poised to replace “Shared by”, and Google is in the process of developing an algorithm to rank importance of Google+ posts by content, comments, shares and friends.
  2. Sparks are set up as a way to talk with Google + circles with similar interests.   As Google + grows, getting content into Sparks will be increasingly important.
  3. The Google Plus One button is intrinsically linked to Google +, and studies on the button usage have already indicated an effect on SERPs ranking and CTR (click through rate).

It is too early to tell whether Google + will truly revolutionize the Search Engine Optimization industry, but at Emboodo we have already begun incorporating Google + SEO strategies into our clients campaigns and continue to work on innovative solutions to make the most out of this new social platform.