Why SEO for multimedia matters
They say a picture is worth a thousand words. Images not only enhance your site by adding color and a pretty picture, they are also important for SEO. In the past year, Google has begun incorporating videos and images into SERPs (Search Engine Result Pages), and giving them more and more importance. Today, Google began […]
Google Correlate: New Keyword Research Tool
Google has introduced a new tool to its labs called Google correlate, that I have been having fun using for clients. It is great for understanding search patterns and how search changes over time, or in different states in order to improve your search engine optimization. It basically works like Google Trends in reverse. Instead […]
Guest Blogging is the new Article Submission
We are now living in a post-farming update world, which means that finding creative and effective link building methods is more important and challenging than ever. One of the most effective methods I have found is guest blogging. Here is our 5 step approach to guest blogging for SEO: Find blogs: Niche blogs connected to […]
Why does global social search matter?
Google’s Social Search has been around since 2009. Google has been tweaking it since then, and this week will roll out the feature in 19 languages throughout the world. They also plan on introducing +1 to people outside the U.S. shortly. This is important, because it changes the way results are displayed and increases the […]
Site Migration SEO Survival Kit
Imagine: For months you have been planning to launch a new site. The design looks great, the content is engaging and you are excited about the update. However – the site launches, your traffic drops dramatically, and you are never able to recover from the loss. Migration to a new site can significantly damage a […]
Link Building: Back to Basics
Confused about what exactly link building is and why it’s still one of the most important SEO techniques? Emboodo is here to help. Link building is the same as references you are asked to give in an interview for a new job. Each one of them counts differently: Implementing a W2W (web-to-web) strategy will enable you to […]
Facebook Page Updates
A recent survey by The American Customer Satisfaction Index found that Facebook was in the bottom 5% of user satisfaction amongst private sector companies. Part of the dissatisfaction stems from the constant tweaks and updates that Facebook implements to all elements of their site. On March 1, Facebook will be implementing significant change to Facebook […]
Reputation Matters
Managing your personal and professional reputation is not just an added benefit, but rather something that has become necessary. Before even interacting with a company or meeting a new person, it is common to check out what the virtual world says. If the results are negative, it is likely you will lose an opportunity before […]
The Year of Chatroulette – Understanding Search Trends
Search is not something static and constant. Rather, the way people search is constantly evolving based on trends, current events and new technology. According to Google Zeitgeist, Chatroulette was the fastest rising query in 2010. These terms look very different […]
Aruba Case Study
Aruba.com is the Official Aruba Government and Tourism portal and a high volume website. Emboodo just released a case study about the technology and performance based SEO methods that we utilize for the site. Download the Aruba Case Study to learn more.
